- Business
- Able C&C Co., Ltd. manufactures and sells cosmetics and personal care products primarily through its owned brands and internet commerce platforms; core offerings include base makeup such as BB creams and air cushions, skincare products like lotions, facial masks, and sunscreens, as well as body care items including shower gels and hair care solutions under brands including MISSHA, A'pieu, MERZY, HONESI, BODYHOLIC, Sengdo, Cellapy, stila, CHOGONGJIN, LAPOTHICELL, and MEFACTORY. The company, founded in 2000 and headquartered in Seoul, South Korea, operates manufacturing, distribution, retail, and e-commerce businesses targeting consumers in South Korea, Japan, China, the rest of Asia, Europe, North and Central America, and recently expanded into the Middle East including the United Arab Emirates and Qatar. Recent developments encompass a 315% sales surge in Middle East markets during the first half of 2025 driven by strengthened distribution networks, successful launches such as MISSHA's Vita C Plus series across 33 Costco stores in Japan in September 2025, robust online performance including doubled U.S. Amazon Prime Day sales and top BB cream rankings, a 36% year-on-year European sales increase with BB cream growth exceeding 70%, alongside an ongoing equity buyback program announced in April 2025 for KRW 10 billion worth of shares and IMM Private Equity's pursuit of a potential sale of the A'pieu brand as part of strategic restructuring efforts.