New Gonow Recreational Vehicles Inc. designs, develops, manufactures, and sells bespoke towable recreational vehicles (RVs) primarily under its Snowy River, Regent, and NEWGEN brand names. The company offers a comprehensive range of RV products and provides after-sales services including RV maintenance, repair, and upgrades as well as the sale of RV parts and accessories. It distributes its products through third-party dealer stores, self-owned stores, joint venture stores, and online platforms, serving markets in Australia and New Zealand. Founded in 2014 and headquartered in Jiaxing City, China, New Gonow operates as a subsidiary of Snowy Limited.
Recent major developments include the expansion of its Australia-New Zealand market presence through the opening of a flagship self-operated store in Geelong and a joint-venture dealership in Bundaberg, Queensland, advancing its localization strategy. In 2025, the company introduced six new models of hybrid off-road towable RVs, further supporting its product innovation and market growth. It also secured a supplemental RV parts purchase framework agreement to enhance operational efficiency and reduce logistics costs. The company continues to deepen cooperation with industry organizations in Australia, receiving recognition for its world-class manufacturing capabilities and quality control systems. These efforts reflect New Gonow's strategic focus on globalization combined with localized operations to strengthen its competitive position in the leisure vehicle industry.