Mattel, Inc.
0JZH.L
London Stock Exchange14.31
USD
+0.08
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Mattel, Inc.
0JZH.L
(London Stock Exchange)
Recent
price
14.31
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Mattel, Inc. is a leading multinational toy manufacturing and entertainment company headquartered in El Segundo, California, founded in 1945. The company designs, manufactures, and sells a diverse range of toys and entertainment products under globally recognized brands, including Barbie, Hot Wheels, Fisher-Price, UNO, American Girl, Thomas & Friends, Masters of the Universe, Monster High, MEGA, Matchbox, and Polly Pocket. Mattel's product portfolio spans dolls and accessories; action figures; games and puzzles; die-cast vehicles and playsets; infant, toddler, and preschool products; digital gaming and content; and lifestyle products aimed primarily at children and collectors. The company operates through segments including North America, International, and American Girl, with a presence in approximately 35 countries and products sold in over 150 markets worldwide. Mattel has recently advanced its strategic innovation and digital transformation efforts, exemplified by a partnership with OpenAI to integrate artificial intelligence technologies, such as ChatGPT, into new AI-powered toys and games, with plans to release its first AI-driven product in 2025. The company has expanded its cultural and collector engagement through its Mattel Creations platform, offering exclusive and customizable collectible editions of its brands, which has grown in prominence over the last two years. In 2025, Mattel embarked on a five-year global collaboration with The Museum of Modern Art to develop design-focused product launches across its core brands, enhancing its appeal to design-conscious and collector markets. Additionally, Mattel continues to explore potential consolidation opportunities in the toy industry, having received an acquisition proposal from private equity firm L Catterton in 2024 and maintaining a strategic partnership with competitor Hasbro for co-branded products like Monopoly featuring Barbie and Transformers-themed UNO. Mattel targets children, families, collectors, and fans globally, leveraging its rich heritage and iconic brand equity to innovate both physical and digital interactive play experiences. The company reported annual revenues of approximately $5.4 billion in fiscal year 2024 and maintains a workforce of around 34,000 employees. Mattel’s ongoing business focus includes expanding its AI and digital capabilities, strengthening licensing and entertainment partnerships, driving sustainability initiatives, and enhancing consumer experiences through product innovation and strategic collaborations across major global markets.