- Business
- Monster Beverage Corporation (0K34.L), through its subsidiaries, develops, markets, sells and distributes energy drink beverages and concentrates worldwide; its core products include Monster Energy drinks, Monster Energy Ultra energy drinks, Juice Monster Energy + Juice energy drinks, Java Monster non-carbonated coffee + energy drinks, Rehab Monster non-carbonated energy drinks, Monster Energy Nitro energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks; additional energy drink brands encompass NOS, Full Throttle, Bang Energy, BPM, BU, Burn, Gladiator, Live+, Mother, Nalu, Play and Power Play, Relentless, Samurai, Ultra Energy, Predator and Fury; the company also offers craft beers, hard seltzers and flavored malt beverages such as Jai Alai IPA, Dale's Pale Ale, Dallas Blonde, Wild Basin hard seltzers, The Beast and Nasty Beast Hard Tea. Founded in 1935 as Hansen's in Southern California and formerly known as Hansen Natural Corporation until its name change in January 2012, Monster Beverage is headquartered in Corona, California, and operates primarily in the non-alcoholic beverages industry with a focus on energy drinks that account for the majority of sales. The company targets young adults, athletes, gamers and action sports enthusiasts through distinctive branding, sponsorships and premium positioning, with significant operations in the United States and growing international presence in regions including Europe, Asia-Pacific and Latin America via strategic distribution partnerships. In recent developments, Monster Beverage maintains its key alliance with The Coca-Cola Company, which holds a substantial stake and provides global distribution including transitions in markets like the Philippines in 2023 and brand portfolio exchanges such as acquiring Relentless and NOS; ongoing co-branding with Starbucks since 2021 has driven premium product innovations like nitro-infused energy drinks contributing to sales growth; regional expansions include a joint venture with Dabur Beverages in India and localized offerings in Mexico that boosted international sales.