GoPro, Inc.

GoPro, Inc.

0R1C.L
GoPro, Inc.GB flagLondon Stock Exchange
0.71
USD
-0.02
- -
113.83MMarket Cap
GoPro, Inc.
0R1C.L
(London Stock Exchange)

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0.71

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Business
GoPro, Inc. operates globally, creating and distributing cutting-edge cameras, adaptable mounting solutions, essential accessories, and a suite of subscription-based software and services. The company offers a diverse range of imaging devices, including the flagship HERO13 Black action camera, renowned for its advanced video capabilities, the MAX2, an innovative 360-degree camera capturing immersive true 8K footage, and the compact LIT HERO lifestyle camera with an integrated light. They also provide the accessible HERO (2024) model, all designed to be rugged and waterproof. Beyond hardware, GoPro enhances the user experience with an extensive collection of accessories, encompassing equipment-specific and body-worn mounts for various activities, specialized media, display, and lighting modules, alongside spare batteries, protective filters, and charging equipment. A cornerstone of their ecosystem is the subscription offering, available in Premium and Premium+ tiers. These plans grant comprehensive access to the Quik app for advanced editing on mobile and desktop platforms, provide unlimited cloud storage for GoPro-captured content, offer up to 25GB or 500GB of cloud storage for non-GoPro footage depending on the tier, facilitate automatic highlight reel creation, include valuable camera replacement services, and deliver exclusive discounts on company products. The Quik application further enables users to manage, edit, and craft cinematic stories from their photos and videos, regardless of the capture device. In a recent strategic move, GoPro also introduced an opt-in program allowing U.S. subscribers to license their cloud-stored video content for AI model training, generating a new revenue stream for participants. GoPro distributes its innovative products through a broad network of retailers and partners worldwide, in addition to direct sales via its dedicated GoPro.com online platform. Founded in 2002 by Nick Woodman, the company maintains its principal offices in San Mateo, California.