- Business
- HOB Co.,Ltd. engages primarily in the production, wholesale, and retail of strawberries, seedlings, and related agricultural products in Japan. The company operates through four main business segments: the Strawberry Fruit and Green Goods segment, which handles the purchase and sale of its proprietary strawberry varieties, other strawberries, green fruits and vegetables, and agricultural production and shipping materials; the Seed segment, focused on producing and selling strawberry seedlings as well as edible lily bulbs; the Potatoes segment, involving the production and sale of seed potatoes along with the purchase and sale of table potatoes; and the Delivery segment, providing transportation services for fruits and vegetables. It offers specific products such as the proprietary summer strawberry variety "Natsumizuki" (夏瑞), available from mid-June to November, Christmas strawberries sourced nationwide during the holiday season, seed potatoes, and assorted fruits including blueberries, mangoes, and kiwifruits. HOB Co.,Ltd. was founded in 1987 and maintains its headquarters at 14 Kita, Higashikagura-cho, Kamikawa, Hokkaido, Japan, with operations centered in the country and approximately 44 employees. In recent developments, the company reported a 23% increase in net profit for the fiscal year ended June 2025, though growth moderated due to incomplete price pass-through amid rising costs; it continues to expand its summer strawberry business through direct contracts with producers and leverages Hokkaido's climate for varietal development and market supply to confectionery manufacturers and retailers.