- Business
- Saudi Ceramic Company manufactures and markets a comprehensive range of ceramic products, including ceramic, porcelain, outdoor, and swimming pool tiles; sanitary ware such as wash basins, water closets, wall hangings, and above counters; water heaters including electric, solar, and central heaters; bathroom furniture and accessories including bathtubs, shower trays, taps, and seat covers; red bricks; bathroom fixtures and finishes; and industrial minerals such as limestone, silica sands, kaolin, feldspar, clay, dolomite, and calcite. The company operates primarily in Saudi Arabia with international sales and has diversified factories covering ceramic and porcelain sectors, sanitary ware, water heaters, and related construction materials. Founded in 1977 and headquartered in Riyadh, Saudi Arabia, it is recognized as one of the largest regional producers in its categories.
Recent major developments include the opening of two new retail showrooms in Riyadh in October 2025 as part of its expansion in the retail sector, bringing its total showroom count within Saudi Arabia to 65 to enhance product accessibility. The company also made significant progress toward commercial production at a new porcelain tiles factory with a capacity of 8.25 million square meters, expected to start full operations in early 2024. Financially, Saudi Ceramic reported a sharp increase in profitability in 2025 driven by operational improvements and a SAR 120 million insurance settlement related to a factory fire in 2023. The firm continues its strategic emphasis on increased profit margins, cost control, market expansion, and branch network growth to sustain operational and financial performance gains.
Saudi Ceramic maintains its leadership in the ceramic and sanitary ware industries while aggressively expanding its footprint in the Saudi retail market and enhancing production capacity with new state-of-the-art facilities. Its strategic focus incorporates manufacturing excellence, comprehensive product offerings for construction and bathroom solutions, and sustained geographic growth primarily across the Kingdom of Saudi Arabia with international market aspirations. This positions Saudi Ceramic as a dominant integrated manufacturer and marketer in the region's building materials sector with ongoing modernization and expansion initiatives as of late 2025.