- Business
- Link and Motivation Inc. is a Japan-based company specializing in consulting and cloud services aimed at transforming business organizations through its proprietary technology called Motivation Engineering. It offers a comprehensive suite of products and services, including Motivation Cloud, a cloud-based platform for organizational diagnosis and employee engagement; Stretch Cloud and Communication Cloud solutions; organization development services such as engagement surveys, organizational strategy, brand strategy, and recruiting strategy; as well as venture incubation services. The company also provides human resources development programs covering new employee training, mid-career employee training, management and executive training, thematic and business skills training, global human resources, and IT skills training. Additionally, it delivers human resource recruitment services encompassing recruitment strategy design, recruitment efficiency, strengthening services, and mismatched prevention measures.
Founded in 2000 and headquartered in Tokyo, Link and Motivation operates primarily in Japan with expanding overseas subsidiaries in Asian countries including Singapore, Vietnam, Thailand, and the Philippines. The company operates through multiple divisions and subsidiaries covering organizational development, individual development, and matching services. Major subsidiaries include Unipos Inc., Link Saussure Inc., and others, supporting its broad service offerings.
Recent major changes include a stock swap agreement to make Unipos Inc. a wholly owned subsidiary to bolster its Consulting & Cloud business. This acquisition enables the integration of Peer Bonus® Unipos service into its Motivation Cloud platform, enhancing employee engagement solutions and enabling cross-selling between the two companies' customer bases. Link and Motivation also formed a strategic business alliance with Fukuoka Financial Group to expand the reach of its Motivation Cloud Basic offering to approximately 52,000 companies. Moreover, it has established subsidiaries in four Asian countries to accelerate the rollout of its Motivation Cloud series internationally. The company continues to emphasize expanding recurring revenues from cloud services and investing in human resource capabilities and technology partnerships to drive growth and transformation services.
Link and Motivation targets large corporations primarily in Japan, extending support for human capital management and organizational transformation, with plans to increase international presence through subsidiaries and partnerships. It leverages extensive diagnostic and transformation technologies, applying academic insights from business administration, social systems theory, and behavioral economics to enhance organizational effectiveness and employee motivation.
The company is publicly listed under ticker 2170.T and reported revenues of approximately 37.4 billion yen for the fiscal year 2024, maintaining a focus on motivation management, consulting, and cloud technology services for organizational improvement and development across diverse sectors.
This description reflects the company’s main products, services, geographic reach, business segments, founding year, headquarters, and recent strategic expansions including its acquisition of Unipos Inc. and its alliance for regional growth in Asia, capturing its status as a pioneering motivation engineering firm in consulting and cloud services in Japan and beyond.