- Business
- Yulon Nissan Motor Co., Ltd. (2227.TW) engages in the research, development, design, marketing, sales and after-sales service of Nissan- and Infiniti-brand vehicles in Taiwan and select international markets including the Philippines and China; core products encompass sedans such as Sentra and Altima, SUVs including X-Trail, Kicks and Ariya electric vehicle, e-POWER hybrid models like X-Trail e-POWER and Kicks e-POWER, commercial vehicles, diesel trucks and chassis, related spare parts, accessories and certified pre-owned vehicles; the company operates through a full value chain excluding manufacturing, which is handled by affiliates, and maintains joint ventures with Dongfeng Motor for China market development via Guangzhou Fengshen Automobile and Fengshen Xiangyang Automobile plants. Founded on October 22, 2003, as a joint venture between Yulon Motor Co., Ltd. (16.55% stake) and Nissan Motor Co., Ltd. (42.69% stake), Yulon Nissan Motor is headquartered at No. 39-2, Bogongkeng, Xihu Village, Sanyi Township, Miaoli County, Taiwan, with approximately 376 employees and subsidiaries focused on overseas investments. Recent developments include the 2024 launches of Kicks 24MY with TNCAP 5-star safety and AVM 360-degree view, All New Sentra MC with ProPILOT Level 2 assisted driving and 10 upgrades, All New X-Trail 25MY featuring VC-Turbo 1.5T engine, PFCW/RR-AEB safety and wireless Apple CarPlay/Android Auto, Infiniti Q50 24MY with V6 engine emphasis, alongside ARIYA electric SUV pre-orders exceeding 130 units and X-Trail e-POWER orders surpassing 3,000 units by April 2024; the company advances digital transformation via NISSAN Care APP, Service PAD, Customer Data Platform for online purchasing, OMO (online-merge-offline) integration and CPO platform with nationwide warranties driving 154% sales growth; service expansion targets 80 shops equipped for EV/e-POWER by 2025 with NT$12 million investment, aligning with Nissan's Arc strategy for 30 new models, 1 million extra sales volume and 6%+ operating margin; in November 2025, parent Yulon announced a strategic partnership with Hon Hai (Foxconn) involving Foxtron's potential acquisition of Luxgen assets to enhance electric vehicle competitiveness using global supply chains.