- Business
- Hwaseung Enterprise Co., Ltd. (241590.KS) serves as a holding company primarily engaged in the manufacturing and distribution of sporting goods footwear and raw materials through its subsidiaries. The company manufactures and sells athletic shoes via original design manufacturing (ODM) and original equipment manufacturing (OEM) processes; purchases and sells natural rubber, synthetic rubber, recycled rubber, and EVA for applications in shoes, tires, and adhesive tapes; trades pepper and chemical materials; and supplies water to shoe manufacturing facilities. Founded in 2015 and headquartered in Seoul, South Korea, specifically at the 8th Floor, 301 Dongik Seongbong Building, Seocho-gu, it operates with a focus on the consumer cyclicals sector, exporting products to markets including Korea, Indonesia, China, and pursuing expansion into India. As a subsidiary of Hwaseung Industries Co., Ltd., it supports the broader Hwaseung Group's activities across materials, automotive parts, general trading, chemicals, and sports fashion ODM segments. Recent developments include plans for a large-scale non-leather footwear manufacturing facility in India with an investment of approximately Rs 1,720 crore to create 20,000 jobs, following an initial memorandum with Tamil Nadu shifted to Andhra Pradesh; and ongoing divestitures by the parent Hwaseung Corporation, such as a German PE firm Mutares acquiring majority stakes in two China-based auto supplier sites in Q4 2025 and an undisclosed buyer purchasing a 67% stake in Hwaseung Special Rubber (Taicang) Co., Ltd. for KRW 21 billion in October 2025.