- Business
- UNITED, Inc. (TSE Growth: 2497) is a Japan-based company primarily engaged in Internet-related businesses, operating through investment, education, personnel matching, ad tech, and content segments; it provides AdTech platforms including Bypass for advertisers and agencies, adstir for publishers; content services such as the Crash Fever role-playing game, CocoPPa Play dress-up avatar platform, Dream Mail sweepstakes site, CHEERZ artist support service, and sports-related media; EdTech offerings like TechAcademy online programming school and digital transformation consulting; personnel matching solutions; and venture capital investments in startups with fund management. Founded in February 1998 and headquartered at MFPR Shibuya Building in Tokyo, the company targets domestic Japanese markets including advertisers, publishers, gamers, learners, artists, and startups, with approximately 471 full-time consolidated employees as of March 2025. Recent developments include a lead investment in BrainBuddy Inc. in June 2025, investment in Thirdverse for MR/VR games with Sanrio collaboration in September 2025, and investment in FUNDiT for IT business M&A roll-ups targeting digital marketing firms; additionally, it announced a share repurchase via ToSTNeT-3 in May 2025 and reported full-year FY03/25 results in June 2025.