- Business
- Kura Sushi, Inc. (2695.T) operates a chain of conveyor-belt sushi restaurants primarily in Japan, with additional locations in North America and Asia; the company offers authentic Japanese cuisine including fresh sushi varieties such as tuna, salmon, tomago, sweet shrimp, garlic tuna steak, dashi olive salmon, otoro, chutoro, akami, and bluefin tuna specials, alongside seasonal dishes, broths, desserts, and innovative side menu items like gyudon beef bowls, all prepared without artificial additives, sweeteners, seasonings, preservatives, or colorings, and featuring technology-driven elements such as patented Mr. Fresh ventilated lids, tablet-based ordering, Bikkura Pon prize systems with mascot Mutenmaru, and reservation platforms. Founded in 1977 and headquartered in Osaka, Japan, Kura Sushi serves consumer cyclical markets targeting families, sushi enthusiasts, and casual diners through directly managed stores emphasizing hygiene, freshness, and engaging dining experiences via revolving sushi belts. Recent developments include the nationwide launch of the Kura Reserve premium platform in April 2025 offering limited-time seasonal menus like bluefin tuna trios and imported Japanese wagyu, expanded intellectual property collaborations such as with Crunchyroll's Demon Slayer, One Piece, Nintendo's Kirby, and hololive to drive traffic, new store openings like the plus-type Lumine Omiya in November 2025 and Kamata East in November 2025, introduction of weekday-limited感動丼 rice bowls and gyudon to broaden non-fish appeal, and a new reservation system rollout alongside unit growth targets for fiscal 2026.