- Business
- CUCKOO Homesys Co., Ltd. manufactures, sells, and rents household appliances with a focus on kitchen, health care, and living products; core offerings include water purifiers, bidets, air purifiers, water softeners, electric pressure rice cookers, blenders, dishwashers, induction ranges, food processors, dehumidifiers, humidifiers, electric fans, and massage chairs. Founded in 2017 and headquartered in Siheung-si, South Korea, the company operates primarily in the domestic market through direct sales, one-time purchases, and subscription-based rental services that bundle installation, maintenance, and part replacements. It serves residential customers seeking convenient access to premium appliances via recurring service models.
The company maintains independence from Cuckoo Holdings Co., Ltd. following a 2017 spin-off from Cuckoo Electronics and related stake adjustments in 2018, positioning it as a dedicated rental and leasing entity in the Industrials sector. CUCKOO Homesys employs approximately 520 people and markets products under the Cuckoo brand, emphasizing health-oriented home solutions like purification systems and kitchen aids. Its Malaysian subsidiary, Cuckoo International (Mal) Bhd, supports regional expansion through partnerships for co-created products including mattresses, air-conditioners, and additional home care services, with investments announced in 2025 to open brandshops and grow rental penetration. No major acquisitions, funding rounds, or domestic strategic shifts have been reported for the parent company in the last 1-2 years, with operations centered on steady earnings growth and market share in appliance rentals.