- Business
- Simple Mart Retail Co., Ltd. (2945.TW) operates as a leading Taiwan-based supermarket chain, primarily engaged in the retail of consumer goods through physical stores and online platforms. The company offers a diverse range of products including fresh foods, eggs, drinks, biscuits, snack foods, canned foods; cigarettes, beer, spirits, and edible wine; household products, personal cleaning products, hardware; as well as drugs, cosmetics, daily commodities, and organic products, marketed under brands such as Mei Lian She (Simple Mart), Da Mei Discount Supermarket, Xi Pu Market, Yole, Mei Lian Cheng Chao, Go Mei Lian, and OFFICE Mart. It conducts operations exclusively in Taiwan, primarily in northern regions with over 800 stores nationwide as of 2024, integrating offline membership systems with its "Go Simple" e-commerce platform and mobile app to provide O2O services, delivery, dynamic pricing via electronic shelf labels, and one-stop shopping for daily essentials.
Founded in 2006 with its first store in New Taipei City and headquartered at B1, No. 4, Section 3, Minquan East Road, Taipei City, the company was incorporated as a subsidiary of Mercuries & Associates Holding, Ltd. following a 2017 spin-off from Mercuries Corporation, with a 2013 establishment date for the current entity. Simple Mart Retail focuses on neighborhood convenience retail targeting residential communities, emphasizing affordability, fresh produce, and essential household items through small to mid-sized outlets.
In recent developments, Simple Mart Retail expanded through its subsidiary Simple Mart Investment Co., Ltd., which acquired control of Pet Wonderland Co., Ltd. in September 2024 via a phased share purchase agreement, marking entry into the pet retail segment. The company advanced digital initiatives in 2024 by rolling out electronic price tags across all 800 stores, enabling dynamic pricing, smart management, and sustainability efforts that reduce millions of paper labels annually. Additionally, it listed on the Taiwan Stock Exchange in November 2021 and continues franchise expansion under brands like Mei Lian Convenience Rack while enhancing membership integration and O2O capabilities.