- Business
- Guangdong Insight Brand Marketing Group Co., Ltd. (300781.SZ) provides integrated brand management and marketing communication services in China. The company offers strategic consulting services, including customized brand strategy research and design, innovation consulting, business model design, trend research, and market forecasting; brand management services, such as brand planning, integrated marketing communication planning, and creative design and production of marketing content; digital integrated marketing comprising talent marketing, digital media interactive planning and creative design, private domain operations; performance marketing; and public relations and media agency services. Founded in 2002 and headquartered in Guangzhou, the company primarily serves clients in the consumer cyclical sector across China, with a workforce of approximately 576 employees, and listed on the Shenzhen Stock Exchange in June 2019. Recent developments include the launch of InsightGPT, an AI-generated video content tool, and AIGC marketing solutions for brands; strategic investment in Shi Zhan Marketing Consulting to support growth enterprises; partnerships with Xin Sou Technology for AI-driven brand reputation management and Shi Du Planning for cultural tourism marketing; entry into micro-short drama production via Shadow World obtaining necessary licenses; and the appointment of Liu Zhen as chief scientist to advance AI marketing ecosystems, alongside the cancellation of a planned CNY 860 million acquisition of an 80% stake in Wiseway Group in October 2025.