- Business
- Pepper Food Service Co., Ltd. Pepper Food Service Co., Ltd. engages primarily in the operation of restaurants and the sale of proprietary food products in Japan and select international markets. The company owns and franchises casual dining establishments under its flagship Pepper Lunch brand, which features a patented sizzling iron plate cooking system for premium steaks, rice, and vegetables served at affordable prices; Ikinari! Steak outlets offering express standing steak dining; and other restaurant concepts including sumiyaki steak kuni, kodawari tonkatsu, gyutan sendai natori, and katsukitei. It also wholesales and retails own-brand food items such as dressings, steak sauce, tonkatsu sauce, ikinari steak sets, frozen hamburg steak, frozen ikinari garlic rice, and ikinari stew through restaurants, wholesale channels, and online platforms. Founded in 1970 and headquartered in Tokyo, Japan, Pepper Food Service operates Pepper Lunch locations across Japan, Singapore, Malaysia, Indonesia, the Philippines, Thailand, Macau, Taiwan, China, Hong Kong, Australia, and South Korea, targeting urban consumers seeking quick, high-quality meals. In a recent strategic move, the company agreed to acquire the Kairi brand oyster izakaya restaurant business from Foodcatch Co., Ltd. in February 2025, expanding its portfolio of Japanese pub-style dining options.