- Business
- HOTMAN Co., Ltd. is a Japan-based company engaged in the automotive supplies and automotive-related retail business. The company operates through multiple segments including Yellow Hat, TSUTAYA, and UP GARAGE. The Yellow Hat segment specializes in the sale, installation, inspection, and maintenance of automotive supplies, including tires, wheels, car audio products, and general car accessories. The TSUTAYA segment deals with the rental and sale of digital versatile discs (DVDs), compact discs (CDs), books, comics, and games. The UP GARAGE segment focuses on the purchase and sale of used car and motorcycle supplies. Besides these core areas, HOTMAN also engages in the retail and purchase of vehicles through Car Seven, operates lottery sales counters, offers daily necessities through Daiso, runs coffee shops such as Komeda Coffee, amusement facilities, and real estate leasing businesses. Founded in 1975 and headquartered in Sendai, Japan, HOTMAN serves diversified customer bases across Japan with a broad portfolio of automotive and retail services.
In recent developments, HOTMAN has maintained its core strength in automotive supplies while expanding its retail offerings and services more broadly in lifestyle segments like amusement facilities and coffee shops. The company reported steady sales growth in 2025 with revenue reaching approximately 21.91 billion JPY. It continues to strengthen its Yellow Hat business segment through retail and automotive maintenance offerings. The company operates about 885 employees and is focused on strategic business diversification alongside its automotive supply specialty stores. It canceled a planned acquisition of Kitanihon Shaken Seibi Kojo Co., Ltd. in 2020 but remains active in expanding and modernizing its service offerings across automotive and consumer retail sectors.
HOTMAN’s comprehensive business model combining automotive products and lifestyle retail positions it uniquely in the Japanese market, leveraging its established Yellow Hat brand for automotive needs and complementary retail services through subsidiaries and partnerships to broaden its market reach and operational scope.
This description incorporates main product lines including automotive tires, wheels, car audio, used automotive parts, vehicle inspection and maintenance, along with retail services such as DVD/CD/book rentals and sales, daily consumer goods, coffee shops, lottery services, and real estate leasing. Recent operational focus remains on enhancing core automotive retail segments and selective business expansion in related retail and service areas throughout Japan.
HOTMAN Co., Ltd. is traded on the Tokyo Stock Exchange under ticker 3190.T and is noted for its diversified presence in the consumer cyclicals sector, especially automotive supply retail and specialty retail segments. The company remains headquartered in Sendai, Japan, continuing its operations primarily within the Japanese market.