Generation Pass Co.,Ltd.
3195.T
Tokyo Stock Exchange509.00
JPY
-2.00
- -
Generation Pass Co.,Ltd.
3195.T
(Tokyo Stock Exchange)
Recent
price
509.00
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
FRC
•
in mil. unless spec.Working Capital
FRC
•
in mil. unless spec.Growth Rates
FRC
•
in mil. unless spec.Quarterly Revenue
FRC
•
in mil. unless spec.Quarterly Earnings Per Share
FRC
•
in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.- Similar Companies
- Business
- Generation Pass Co.,Ltd. is a Tokyo-based company, founded in 2002, specializing in e-commerce marketing and related support services primarily in Japan. The company operates key business segments including EC Marketing, which involves the collection, analysis, and monetization of big data derived from e-commerce sites; EC Support, providing operational and marketing support for online retail platforms; Product Planning, which leverages e-commerce data to collaborate with manufacturers in developing new consumer products; system and software contract development; and media business operations. Additionally, Generation Pass produces and sells interior and fabric products through its owned brands and operates Recommendou, an internet shopping site offering furniture, household goods, apparel, sports items, home appliances, food, and alcoholic beverages. The company also manages a manufacturing subsidiary in Vietnam focused on furniture production. In the last 1-2 years, Generation Pass has expanded its e-commerce reach by officially launching TikTok Shop stores under the "Rikomen-dou" brand, capitalizing on video content marketing with over 1.8 million views to tap new sales channels. The company launched new product offerings under its "simplus" brand, including a 2WAY cordless vacuum cleaner and a large-capacity two-tub washing machine. They have also initiated new subscription services for pet food via the "mimipets" e-commerce platform and opened new online specialty stores such as "GraSUS" for kitchenware and "Kitchen Suggest" for kitchen appliances. Their e-commerce marketing business won the "Rakuten Shop of the Year 2023" genre award, signaling strong market positioning. These developments reflect a strategic shift towards integrating AI-driven DX initiatives, diversifying product lines, and enhancing digital sales platforms. Generation Pass serves a broad consumer discretionary market within Japan and operates a manufacturing facility in Ho Chi Minh City, Vietnam, under its Genepa Vietnam subsidiary, which focuses on quality furniture production supported by in-house strength testing capabilities. The company lists on the Tokyo Stock Exchange under ticker 3195.T and maintains a workforce of approximately 276 employees. Its headquarters are located in the Nishi-Shinjuku area of Tokyo. Generation Pass implements big data analytics and digital marketing strategies to provide e-commerce marketing services; develop and sell consumer products in collaboration with manufacturers; and operate multiple e-commerce portals selling diverse categories from home goods to apparel, emphasizing innovation in digital retail and product development. These initiatives underscore Generation Pass's multifaceted business model combining e-commerce platform operations, product planning and development, contract software development, internet media business, and furniture manufacturing, reflecting progressive expansion and digital transformation efforts aimed at enhancing competitive advantage in Japan's e-commerce and specialty retail sectors. This comprehensive profile captures Generation Pass Co.,Ltd.'s current business scope, key product and service categories, recent major strategic developments, geographic focus, and operational scale as of late 2025.