- Business
- Pole To Win Holdings, Inc. (3657.T) is a holding company primarily engaged in providing service lifecycle solutions, including testing, verification, and internet support services for gaming, technology, e-commerce, and media content sectors. Founded in 2009 and headquartered in Tokyo, Japan, the company operates through three main segments: Domestic Solutions offering testing, customer support, localization, overseas expansion support for gaming; software testing, infrastructure setup, server monitoring, data center operations, kitting for tech; and monitoring, customer support for e-commerce; Overseas Solutions encompassing testing, localization, voice recording, art production, game development support, customer support across 17 locations in 14 countries with approximately 2,500 staff and generating around 40% of revenue; and Media Contents providing barrier-free consulting, audio guides, subtitles to address digital accessibility. The company serves clients in Japan and internationally, targeting game developers, tech firms, e-commerce platforms, and media producers with a philosophy of integrating people and technology. Recent developments include a merger of subsidiaries MSD Holdings, Inc. and MIRAIt Service Design co., Ltd. in December 2024 to enhance management efficiency and IT solutions; divestiture of HIKE and its subsidiary AQUAPLUS via management buyout in June 2025, generating a 3.08 billion yen extraordinary profit and withdrawal from core media contents operations to refocus on domestic and overseas solutions; collaboration with 2WINS on AI-powered fully automated end-to-end test design system and implementation of generative AI testing tools in 2025; a memorandum of understanding with Savvy Games Group in July 2025 to expand into Saudi Arabia with a new Riyadh studio for co-development services; and acquisition contributing to full-year consolidation of Ghostpunch Games, LLC business.