- Business
- Enigmo Inc. plans, develops, and operates internet businesses primarily focused on social commerce platforms in Japan; it runs BUYMA, a CtoC marketplace enabling purchases of fashion items from personal shoppers worldwide across 135 countries; BUYMA TRAVEL, a service connecting Japanese travelers with private local tours led by Japanese residents abroad; and STYLE HAUS, a media platform delivering fashion, lifestyle, and cosmetics recommendations derived from global buyer data and trends. The company, founded on February 10, 2004, and headquartered at Akasaka KOSEN Bldg. 4F, 4-8-15 Akasaka, Minato-ku, Tokyo, Japan, targets fashion enthusiasts and travelers through its escrow payment systems, AI-driven targeting, and social shopping interfaces. Enigmo serves primarily Japanese customers while sourcing from international exhibitors and operates through social commerce and media segments. In August 2024, Enigmo formed a partnership with BUYEE, an international cross-border e-commerce platform, to expand BUYMA's U.S. sales channels beyond in-house operations; on August 20, 2025, it acquired additional shares in an equity-method affiliate to establish it as a wholly owned subsidiary; the company transitioned to consolidated accounting in the second quarter of fiscal year ending January 2026 and relocated its head office to the Akasaka-mitsuke office in March 2025.