- Business
- GMO Product Platform, Inc. specializes in internet research services including online market research, custom survey services, consumer interviews, and promotional activities. It offers an audience engagement platform providing access to a multi-country online panel network, catering to research firms across Japan, Asia, Europe, and the United States. The company supports both outsourcing research services and do-it-yourself (DIY) survey solutions. Founded in 2000 and headquartered in Shibuya, Tokyo, the company operates primarily in the market research and advertising segments.
In 2024, the company underwent a significant rebranding, changing its name from GMO Research & AI, Inc. to GMO Product Platform, Inc. This change reflects a strategic shift to emphasize its product platform business. It also engages in collaborations within the GMO Internet Group, including partnerships aimed at expanding global infrastructure and integrated business solutions. Recent strategic initiatives include business integration efforts within related GMO entities and new service enhancements such as a revamped AI-powered research application. The company targets research clients aiming to leverage digital solutions for consumer insights across diverse geographic markets.
GMO Product Platform's core offerings include advanced online panels, quick and custom survey services, promotional support, and extensive data analytics tools designed for the academic, corporate, and marketing research sectors. The firm serves a broad clientele including startups, technology companies, and established businesses by providing scalable research platforms and data solutions. Its emphasis on combining outsourcing capabilities with self-service platforms supports a wide range of market research needs, positioning it as a comprehensive provider in the internet research services industry. Its operational scope extends internationally, notably in Asia, Europe, and the Americas, supported by its robust technological infrastructure and panel network. Recent corporate and operational developments underscore its commitment to innovation and market expansion within the research platform domain.