- Business
- EEKA Fashion Holdings Limited, founded in 2007 and headquartered in Shenzhen, China, is an investment holding company principally engaged in the design, promotion, marketing, retail, and wholesale of self-owned branded ladieswear products primarily in the People's Republic of China. The company manufactures and sells a comprehensive range of women's apparel including dresses, skirts, trousers, shirts, knitwear, vests, jackets, overcoats, scarves, and accessories marketed under multiple proprietary brands such as Koradior, La Koradior, ELSEWHERE, FUUNNY FEELLN, CADIDL, NAERSI, NAERSILING, and NEXY.CO. EEKA distributes its products through a diversified sales network comprising retail stores, third-party e-commerce platforms, distributors, and direct promotional sales activities. The company also engages in garment trading, fashion creation and design services, brand promotion, software design, property leasing, and operates EEKA Fashion Mall, a social e-commerce platform.
In recent strategic developments, EEKA entered a significant partnership with DL Holdings in September 2025 to pioneer the tokenization of a portion of its distributable profit based on the future revenue from its key brand NEXY.CO. This strategic cooperation leverages DL Holdings' expertise in regulated financial services, digital assets, and blockchain technology to enhance shareholder engagement, market profile, and operational efficiencies through blockchain-based trust and asset management solutions. Additionally, EEKA has been active in strategic share purchases under its Share Award Scheme to align employee incentives with company performance. The company changed its name from Koradior Holdings Limited to EEKA Fashion Holdings Limited in June 2019 and continues to expand its presence and innovation capabilities in the domestic women's fashion market.
EEKA operates predominantly in the apparel and accessories retail sector, targeting contemporary and fashion-conscious female consumers across China through a multi-brand approach. The company maintains over 800 retail outlets across 31 provinces, cities, and autonomous regions in China, emphasizing both physical and digital retail channels to maximize market penetration. As a subsidiary of Koradior Investments Limited, EEKA focuses on quality, trend responsiveness, and technological integration in retail and brand management to sustain growth and competitive positioning in the evolving fashion market.