- Business
- Bitmax Co., Ltd Bitmax Co., Ltd (377030.KQ) develops and provides augmented reality (AR) and extended reality (XR) software solutions, including cross-platform AR engines and industrial AR platforms for enterprise and consumer applications. The company offers core products such as MAXST AR SDK, a versatile augmented reality software development kit enabling developers to build AR applications across mobile, wearable, PC, and AR glasses devices; MAXST Sensor Fusion SLAM, a simultaneous localization and mapping solution optimized for mobile/wearable devices and robots; MAXWORK 1.5, an industrial AR service tailored for 5G, IoT, and smart factory environments to enhance operational efficiency; and XR metaverse platforms like Widearth and TLONA for immersive virtual-physical experiences. It operates primarily in the software and IT services sector, serving developers, enterprises in manufacturing and logistics, and consumer markets through game content and book platforms, with a focus on South Korea and global expansion in AR/metaverse technologies. Founded in 2010 and headquartered in Seoul, South Korea, the company recently changed its name from MAXST Co., Ltd to Bitmax Co., Ltd in February 2025; pursued multiple asset acquisitions and disposals in July and August 2025, including significant M&A activities reported to regulators; began holding Bitcoin as a treasury reserve starting March 2025 with ongoing accumulations to diversify its balance sheet; and shifted strategic emphasis toward virtual asset management and metaverse platforms alongside its AR core.