- Business
- F&F Co., Ltd. (KRX: 383220) manufactures and sells sewn wearing apparel, hats, shoes, bags, and accessories primarily in South Korea. The company offers products under the MLB, MLB KIDS, DISCOVERY, DISCOVERY KIDS, STRETCH ANGELS, BANILA CO, B. BY BANILA, COLLECTED, and JARDIN PERDU brands; its portfolio includes coats, shirts, jackets, sportswear, urban streetwear, premium fashion collections, and lifestyle items targeted at men, women, and children. Founded in 1972 and headquartered at F&F Building, 541 Eonju-ro, Gangnam-gu, Seoul, South Korea, F&F operates in the consumer discretionary sector, focusing on apparel manufacturing and distribution through retail stores and e-commerce channels. F&F Co., Ltd. became independent from F&F Holdings Co., Ltd. via spin-off and listing on the Korea Stock Exchange on May 21, 2021, with F&F Holdings maintaining a significant stake of approximately 33.43% as of recent transactions.
In recent developments, F&F has pursued strategic investments in the golf sector, committing approximately 358 billion won ($258 million) in subordinated equity and mezzanine financing as the largest limited partner investor in a 2021 acquisition of TaylorMade Golf by a Centroid Investment Partners-managed fund; the company engaged Goldman Sachs in 2025 as a financial advisor to pursue full ownership of TaylorMade amid ongoing disputes over potential sales, reaffirming its acquisition intent. Additionally, F&F divested a 58.88% stake in Victory Contents Co., Ltd., a content production firm, to a consortium including db Private Equity and others for KRW 38.9 billion in September 2024, following prior investments in entertainment subsidiaries launched in 2023 for K-pop and drama production. The company has executed multiple equity buyback programs, including a KRW 10 billion repurchase plan authorized in November 2024 that expired in November 2025 with 169,393 shares repurchased, alongside extensions and tranches throughout 2024-2025 to enhance shareholder value.