- Business
- Hatena Co., Ltd. engages in the internet-related business in Japan, providing user-generated content platforms, content marketing solutions, and technology services. The company offers core content platform services including Hatena Blog for blogging, Hatena Bookmark for social bookmarking, Human Search Hatena for community-driven question answering, and Hate Lab; content marketing services such as Hatena MediaSuite, Hatena Blog Media, Hatena Blog Corporate Plan, and Hatena Bookmark Native Advertising; technology solutions comprising Mackerel for infrastructure monitoring and GigaViewer for high-performance image viewing; as well as joint development and collaborative services like Magano, Jump Rookie!, Tomorrow’s Young Jump, Kakuyomu, Magical i-land, suma plus, squid ring 2, Miiverse, Flipnote Hatena, Home appliances conference, and Pinga. Founded in 2001 and headquartered in Kyoto, Japan, Hatena primarily serves individual users, content creators, and enterprises across Japan with a focus on web services. Recent developments include the launch of the reskilling program resulting in the full renewal of the Hatena Blog Android app in November 2025, partnerships with Ritsumeikan University and Musashino Art University for AI-powered interview analysis in toitta, ISMS certification for toitta's development team, expansions of its manga viewer to Ichijinsha's Ichijin Plus and new features in Hatena CMS such as Figma integration, and the opening of Owned Media Strategy Lab.