- Business
- Yappli, Inc. (4168.T) provides a no-code, cloud-based platform for the development, management, and analysis of native mobile applications primarily in Japan; its core offerings include the Yappli platform with features such as push notifications, point and stamp card functions, embedded video and e-book capabilities, in-app purchases, authentication, customer attraction and sales support, staff education and back-office solutions, and school support; Yappli UNITE for employee engagement via internal apps covering vision dissemination, talent development, and operational efficiency; and Yappli CRM, a no-code customer relationship management system leveraging app behavioral data for targeted initiatives. The company targets enterprises across marketing, e-commerce, internal digital transformation, and educational sectors, serving over 600 customers with solutions integrated with tools like Salesforce Marketing Cloud, AppsFlyer, and e-commerce APIs. Founded in 2013 as Fastmedia Inc. and renamed Yappli, Inc. in 2017, it maintains headquarters at 41F Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo, with additional offices in Osaka and Fukuoka. Recent developments encompass surpassing 200 million cumulative app downloads in June 2024, relocation of the Osaka office to Grand Front Osaka North Building in April 2024 and Fukuoka office to Fukuoka Daimyo Garden City in August 2024, launch of Yappli UNITE in 2023, and appointment of Yoshitsune Kondo as Executive Officer and CMO in 2025.