- Business
- LY Corporation manages a comprehensive array of internet services, operating across pivotal segments including Media, Commerce, Strategic (Fintech), and Communications. The Media division encompasses a wide range of advertising solutions, such as search-linked and display ads, alongside content platforms like LINE NEWS and Yahoo! JAPAN, which offers news, search, and weather. Its Commerce segment facilitates various online retail activities, including the Yahoo! Shopping and Yahoo! Auction marketplaces, fashion e-commerce through ZOZOTOWN, and business-to-business mail-order services from ASKUL. The Strategic segment focuses on financial technology, centered on the PayPay cashless payment ecosystem, which extends into banking, credit cards, securities, and insurance offerings. Additionally, the Communications segment is anchored by the widely used LINE messaging application. The company provides premium membership benefits through LYP Premium and other related services. The entity that would become LY Corporation was initially established as Yahoo Japan Corporation on January 31, 1996, eventually consolidating major internet service providers to form LY Corporation in October 2023. It maintains its headquarters in Tokyo, Japan.