- Business
- KeyHolder, Inc. (4712.T) is a Japan-based holding company primarily engaged in comprehensive entertainment, video production, advertising agency, real estate, and logistics businesses through its subsidiaries. Founded in 1967 and headquartered in Tokyo's Shibuya-ku at the F Nissei Ebisu Building, the company operates primarily in Japan and focuses on the leisure and recreation sector, serving talent agencies, media production clients, and commercial real estate customers. Its core segments include the General Entertainment Business, which encompasses live event spaces, talent and idol management including SKE48 via ZEST, Inc., artist goods production, and casting services; Video Production Business, covering TV programs, dramas, movies, commercials, music videos, and post-production through subsidiaries like UNITED PRODUCTIONS, Inc. and KeyProduction, Inc.; Advertising Agency Business, providing planning and media services; Real Estate Business, involving development, sales, and leasing of detached houses, condominiums, and used properties; Commercial Building segment, designing and constructing facilities such as pachinko halls, karaoke shops, and restaurants; and Logistics Business for operational support. Recent developments include the June 2025 agreement to acquire Aoi Corporation, April 2025 agreement to acquire Red List Co., Ltd., and ongoing integrations such as the 2020 establishment of UNITED PRODUCTIONS, Inc. as the largest independent video production entity, alongside talent expansions with groups like UtaHime and乃木坂46 affiliations.