- Business
- TOW Co., Ltd. provides comprehensive event and seminar services throughout Japan, covering everything from initial design and production to site construction and ongoing administration. The company’s capabilities extend to setting up temporary structures, executing interior decoration, and managing electrical installations for various promotional undertakings. Beyond physical events, it formulates and delivers advertising and public relations initiatives, alongside multifaceted sales promotion campaigns. This includes managing and producing diverse media content, developing and distributing video and audio software, and orchestrating fully integrated promotional strategies. Moreover, TOW is involved in the conceptualization, manufacturing, distribution, and import/export of advertising and sales promotion goods, including premium items, as well as the creation and publication of various print materials. Upholding a core purpose of "Creating Experiences of New Era," the company focuses on designing impactful interactions across both tangible and digital realms, aiming to elicit excitement and engagement through their "Experience Value" methodology. Demonstrating a commitment to innovation and sustainability, TOW is actively investing in artificial intelligence tools like its "AI-Me" image generation solution and environmental management initiatives such as the "EventGX" CO2 visualization tool. Further strengthening its digital offerings, the company completed the acquisition of Qetic Inc. in late 2024 to enhance its integrated promotion capabilities through expanded social media and digital content expertise. Founded in 1976, TOW Co., Ltd. maintains its headquarters in Tokyo, Japan.