- Business
- Rakuten Bank, Ltd. (5838.T) operates as Japan's leading internet bank, providing comprehensive digital banking services to individual, corporate, and sole proprietor customers through electronic channels; its core offerings include yen and foreign currency deposits, fixed-term deposits, payment and remittance services, easy bank transfers, prepaid cards, debit cards (JCB and MasterCard), card loans, securities-backed loans, real estate secured loans, reverse mortgages (including the credit-line type launched in May 2025), housing loans, educational loans, business loans, international remittances, foreign exchange margin transactions, asset management, lottery services (such as LOTO, Numbers, and BIG), and account linkage features like Money Bridge with Rakuten Securities. The bank serves retail consumers seeking convenient online financial solutions, small businesses requiring streamlined payment and deposit services, and integrates seamlessly with Rakuten Group's ecosystem for enhanced point-based loyalty programs and cross-financial product access. Founded in 2000 and headquartered at NBF Shinagawa Tower in Minato-ku, Tokyo, Rakuten Bank primarily focuses operations within Japan, with a wholly owned subsidiary, Rakuten International Commercial Bank, conducting banking activities in Taiwan.
In recent developments, the bank listed on the Tokyo Stock Exchange Prime Market in April 2023, marking a significant step toward greater market visibility; it advanced Rakuten Group's broader fintech reorganization announced in April 2024, aimed at consolidating banking, credit cards, securities, and insurance units under enhanced collaboration to streamline customer acquisition and leverage AI-driven services, with implementation targeted for October 2024 pending approvals. Money Bridge account linkages surpassed 6 million users and ¥6 trillion in deposits by October 2024, while total accounts exceeded 17 million and deposits topped ¥12 trillion by mid-2025; new product launches include the Reverse Mortgage (Credit-Line Type) in May 2025 and Securities-Backed Loans in June 2025, alongside strategic partnerships such as JRE BANK with Viewcard Co., Ltd. in May 2024 and prior agency collaborations with entities like Dai-ichi Life Insurance.