- Business
- POYA International Co., Ltd. is a prominent Taiwanese retail chain specializing in beauty essentials and everyday merchandise across its numerous outlets throughout Taiwan. The company offers a diverse selection that encompasses cosmetics, personal care items, household products, confectionery, and stationery, alongside fashion accessories, undergarments, and jewelry. Established in 1985, the company expanded its operations significantly before being formally incorporated as POYA Co., Ltd. in 1997 and subsequently adopting the name POYA International Co., Ltd. in June 2000. As a leading player in Taiwan's retail landscape, POYA operates hundreds of stores and has actively pursued strategic expansion, including the development of dedicated "POYA Beauty" specialist stores focusing on high-margin cosmetics since late 2022. They also maintain an omnichannel presence through an online platform and mobile application. Headquartered in Tainan City, Taiwan, POYA International (5904.TWO) consistently works to enhance its brand image by optimizing store formats and embracing digital transformation to foster customer loyalty.