Aspial Lifestyle Limited Aspial Lifestyle Limited is a Singapore-based investment holding company primarily engaged in pawnbroking, secured lending, and the retail and trading of jewellery and branded merchandise. The company operates through its renowned brands, including Maxi-Cash for pawnbroking services, jewellery and branded merchandise retail; Lee Hwa Jewellery and Goldheart Jewelry for diamond and gold jewellery retail chains in Singapore; Niessing for European luxury jewellery; BigFundr for real estate debt investment platform services; and Dr. Pajak. It also provides property rental, financial, real estate, and management support services to customers in Singapore and internationally, targeting individual consumers, investors and affluent clientele with a network of retail outlets primarily in Singapore and expansion into Malaysia. Founded in 2008 and headquartered in Singapore, Aspial Lifestyle Limited functions as a subsidiary of Aspial Corporation Limited. Recent developments include increasing its stake in BigFundr to 70% from 15% via Maxi-Cash Capital Management Pte. Ltd. in early 2025 for S$2.72 million; acquiring a 65% stake in Maxion Holdings to expand pawnbroking operations into Malaysia through a partnership with Ion World; scaling up its retail jewellery segment in Q4 2022 by integrating Lee Hwa and Goldheart from its parent company; and acquiring the European luxury brand Niessing in FY2024 to bolster international presence.