- Business
- Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd. (600059.SS), established in 1905 and headquartered in Shaoxing, Zhejiang Province, China, principally manufactures, sells and researches rice wine, or Huangjiu, as China's first listed company in the Huangjiu industry and a subsidiary of China Shaoxing Yellow Rice Wine Group Co., Ltd. The company produces a wide range of core products including flagship brands Gu Yue Long Shan, Shen Yong He (tracing to 1664), Nv Er Hong, Zhuang Yuan Hong and Jian Hu; specific offerings encompass premium aged wines such as central library gold five-year, Jian Lake glutinous rice winter brew sealed altar wine, Huadiao rice wine, fruit wines, other wine variants and edible alcohol, with an annual Huangjiu output exceeding 170,000 kiloliters using traditional glutinous rice fermentation combined with modern techniques. It operates primarily in the alcoholic beverages sector, targeting domestic consumers, culinary applications and international markets in over 40 countries including Japan, Southeast Asia, Europe and North America, with presence in more than 3,000 global duty-free stores.
Recent developments include a price increase across seven major series, including low-end and high-end Huangjiu, effective April 2025 after a two-year interval to reflect quality improvements and support value realization, alongside 2025 operational goals of over 6% wine sales revenue growth and 3% profit growth. The company advances its Huangjiu industry park phase one for full production, completes a production research and development service center, installs photovoltaic facilities and targets intelligent brewing and bottling capacity over 0.12 million tons with 30% efficiency gains; it also plans global expansion with over 10 new tasting halls and more than 100 dealers. In 2023-2025, investments exceed RMB 200 million in technology upgrades, fermentation enhancements and sustainability initiatives aiming for doubled capacity by 2025 and 20% carbon footprint reduction, while differentiated development of its five brands supports omni-channel networks and overseas acceleration.