- Business
- Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. is a China-based conglomerate primarily engaged in retail, jewelry, fashion, cultural tourism, and real estate development. The company offers a comprehensive range of core products and services, including gold, silver, platinum, diamond jewelry, jade jewelry, fashion watches, cosmetics, traditional Chinese handicrafts, and souvenirs; operates department stores and entertainment shops notably in the Yuyuan Garden tourist area in Shanghai; provides cultural tourism services such as guided tours and cultural exhibitions, as well as managing popular tourist parks and historical attractions; and manages food and beverage operations focused on traditional Chinese dietary cultural products through restaurant and cafe services. Additionally, the company conducts commercial operation management, leasing, and multi-functional real estate development supporting its retail and tourism businesses.
Founded in 1992 and headquartered in Shanghai, Shanghai Yuyuan Tourist Mart operates across multiple industry segments including jewelry and fashion, cultural catering and food and beverage, beauty and health, China-chic wristwatches, commercial management, and the wine industry. It serves a diverse customer base centered on family consumers and cultural tourists both domestically and expanding internationally, with recent efforts emphasizing globalization and digital business models to boost online sales and improve operational efficiency. The group maintains over 90 retail locations and manages landmark attractions attracting millions of visitors annually, with flagship sites like Yuyuan Garden drawing substantial foot traffic.
Recent major developments over the last 1-2 years include strategic initiatives to accelerate industrial globalization and enhance brand presence globally, particularly promoting its "Lao Miao" and "YA YI" brands in Southeast Asia and expanding the international market footprint for its jewelry brand DJULA. The company has implemented digital platforms for integrated supply chain management, advanced membership operations, and accelerated sales of heavy assets to focus resources on high-growth sectors. In 2025, Shanghai Yuyuan also announced a significant equity buyback program of 300 million CNY and has continued refining its corporate governance with updated management systems to align with strategic priorities. These changes underline the company’s shift towards becoming a world-class happy family consumption industrial group anchored in Chinese cultural rejuvenation and Oriental aesthetics of life.
Overall, Shanghai Yuyuan Tourist Mart leverages its diverse product portfolio, strong cultural heritage positioning, and expanding operational footprint in retail, tourism, food and beverage, and real estate to provide comprehensive lifestyle and cultural consumption experiences primarily in China and increasingly abroad. The company remains a leading player in the Chinese retail and cultural tourism industries with a focus on sustainable growth through digital transformation and international market expansion.