Shanghai Guijiu Co.,Ltd
600696.SS
Shanghai Stock Exchange0.74
CNY
-0.02
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Shanghai Guijiu Co.,Ltd
600696.SS
(Shanghai Stock Exchange)
Recent
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0.74
P/E
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Shanghai Guijiu Co., Ltd. is a China-based company primarily engaged in the production and sale of liquor products, with a focus on sauce-flavored baijiu, fruit wine, and other alcoholic and non-alcoholic beverages. The company manufactures a broad range of spirits and wines under various brands, marketing these products primarily across East China, Central China, and South China. Founded and headquartered in Shanghai, the company operates domestically with nationwide distribution channels. Shanghai Guijiu’s core products include sauce-flavored liquor, fruit wines, and other types of alcoholic beverages. The company also provides non-alcoholic wine products. Its brands have garnered multiple awards at international spirits competitions, such as the Asia Spirits Masters and the ISC International Spirits Competition, highlighting product quality and innovation. The business segments primarily cover liquor production and sales, targeting retail distributors and consumers in China’s liquor market. Recent major changes have significantly impacted Shanghai Guijiu. In 2024, the company experienced a sharp decline in financial performance, reporting a net loss of RMB 217 million and an 82.54% year-over-year revenue drop to RMB 285 million. Production volumes decreased by nearly 94%, with operations of some product lines ceasing entirely. The company also lost a key trademark lawsuit in October 2025, resulting in a compensation payment of RMB 4.18 million and restrictions on using the "Guijiu" trademark. These legal and operational challenges have caused distributor losses, reduced contract liabilities, and increased delisting risk, marked by a mandatory trading suspension and the imposition of daily price fluctuation limits as of April 2025. Shanghai Guijiu has also undergone name changes and strategic shifts, including stock renaming to *ST Yan Stone due to continuous auditing qualifications and financial strain. Its subsidiaries contribute to the liquor sales business, while its business strategy faces pressures from market contraction and legal setbacks. The company’s primary industry classification is liquor and spirits manufacturing, operating mainly within China’s domestic market. In summary, Shanghai Guijiu Co., Ltd. is a Shanghai-headquartered liquor company focused on sauce-flavored baijiu and related alcoholic beverages, with operations primarily in China. The company has recently faced significant financial and legal challenges, including sharp revenue declines, production shutdowns, trademark loss, and increased delisting risks, reflecting a critical operational and strategic transition period.