Xi'an Qujiang Cultural Tourism Co., Ltd.
600706.SS
Shanghai Stock Exchange6.73
CNY
-0.27
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Xi'an Qujiang Cultural Tourism Co., Ltd.
600706.SS
(Shanghai Stock Exchange)
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6.73
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ROIC.AI
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- Business
- Xi'an Qujiang Cultural Tourism Co., Ltd. engages primarily in the operation and management of cultural tourism attractions in China. The company’s main products and services include scenic spot operation and management; landscaping services; tourism commodity sales and e-commerce; hotel and catering management; travel services including ticket sales, conferences, exhibitions, visa and ticket agency services; sports event operations and related services; and digital technology services supporting tourism. Core scenic destinations under its management include Datang Furong Garden, Qujiang Ocean Park, Dayan Pagoda Scenic Area, Tang Da Ci'en Temple Ruins Park, Qujiang Pool Ruins Park, Tang City Wall Ruins Park, Hanyao Ruins Park, and Qin Ershi Mausoleum Ruins Park, many designated as national 5A-level scenic spots. Its business model integrates tourism industry research, project planning, investment, operation management, product development, travel agencies, tourism real estate, and tourism management output. The company operates mainly in Xi’an and the broader Shaanxi Province region, with a business cluster spanning various cultural tourism-related segments. Founded in 1992 and headquartered in Xi’an, China, Xi'an Qujiang Cultural Tourism Co., Ltd. is positioned as a comprehensive cultural tourism enterprise group. The company is state-invested through Xi’an Qujiang Cultural Industry Investment (Group) Co., Ltd. and guided by the Xi’an Qujiang New District Management Committee. Recent major changes include the 2024 transfer of 100% equity of Xi’an Qujiang Daming Palace National Heritage Park Management Co., Ltd. to Xi’an Qujiang Daming Palace Investment (Group) Co., Ltd., restructuring its operations regarding the Daming Palace National Heritage Park to entrusted management. The company reported a forecasted net income loss for 2024, reflecting strategic efforts to enhance core scenic area IP development, reduce operational losses, expand market presence via cooperation with OTA platforms, build a self-media matrix, improve membership services, and offer tailored travel services. These changes signal a focus on optimizing core assets, strengthening digital and customer service capabilities, and exploring new growth avenues within cultural tourism. Xi'an Qujiang Cultural Tourism operates seven main business segments comprising scenic area operation and management; hotel and catering; tourism product sales; tourism services including travel agency operations; landscaping; sports-related event and travel services; and digital technology offerings aimed at enhancing tourism experiences. Key operational priorities include tourism resource investment, cultural project management, tourism real estate development, and leveraging digital innovations to boost visitor engagement. The company’s diversified portfolio and recent strategic realignment demonstrate an integrated approach to cultural tourism development, emphasizing heritage site stewardship and modern service enhancements to increase appeal to domestic and international tourists. The company’s focus on the cultural tourism industry positions it within China’s expanding leisure and heritage tourism market, targeting both general tourists and specialized cultural visitors. Its operations emphasize preservation and activation of historical sites, coupled with modern entertainment and service facilities, contributing to regional tourism growth. Recent operational shifts and strategic partnerships aim to consolidate market standing and improve profitability amidst evolving tourism consumption patterns in China. Xi'an Qujiang Cultural Tourism Co., Ltd. is traded on the Shanghai Stock Exchange under ticker 600706.SS and maintains an active role in shaping cultural tourism development in the Xi’an region and beyond through diversified tourism and cultural heritage management services.