- Business
- Shandong Publishing&Media Co., Ltd, established in 2011 and headquartered in Jinan, China, operates as a comprehensive multimedia and cultural industry company. It specializes in the publishing, issuing, and printing of a wide range of products including textbooks and supplementary materials, general books, periodicals, electronic audio-visual products, and digital publications. The company also engages in the wholesale and retail of teaching materials, general books, newspapers, periodicals, and stationery, alongside the procurement and trading of paper, wood pulp, printing equipment, and other materials.
The company operates through five main business segments: publishing, issuing, material trading, printing, and other services. The publishing segment focuses on textbooks, general books, periodicals, and digital products. The issuing segment handles wholesale, retail, and chain operations of printed and electronic media. Material trading involves supply chain and foreign trade business of printing materials and related products. The printing segment offers internal and external printing services for books, newspapers, and other publications. The other segment covers software development, logistics services, an online education platform, and hotel services. Shandong Publishing&Media maintains its business primarily within China and operates eleven subsidiary publishing companies, including nine book publishers, one electronic audio-visual publisher, and one digital publishing company.
In recent years, Shandong Publishing&Media has made strategic expansions focusing on digital publishing and technological integration, enhancing its traditional print media foundations with new media formats. It has launched new online education platforms and increased its software development capabilities to support digital media transformation. The company also strengthens its logistics and cultural tourism organization services, underscoring its broader ambitions in cultural industry operations. Financially, it reported operational adjustments and a net profit decline in the first half of 2025, reflecting industry challenges and strategic restructuring. Shandong Publishing&Media is recognized for its diversified product portfolio and its role as a key player in the Chinese publishing and media sector, supported by its affiliations with Shandong Publishing Group Co., Ltd. and strategic investors in the cultural sector.