- Business
- JiShi Media Co., Ltd. (601929.SS) operates as a leading digital media and advertising company in China, providing comprehensive online marketing solutions, content creation platforms, and data analytics services to brands and advertisers. The company offers core products and services including programmatic advertising through its DSP (Demand-Side Platform) and SSP (Supply-Side Platform) technologies; branded content production via video streaming and social media channels; e-commerce live streaming solutions integrated with major platforms like Douyin and Kuaishou; and AI-driven marketing tools for audience targeting and performance optimization. Founded in 2006 and headquartered in Beijing, China, JiShi Media primarily serves consumer goods, automotive, finance, and technology sectors across mainland China, with expanding operations in Southeast Asia and partnerships in Hong Kong. Subsidiaries include JiShi Media Technology Co., Ltd. and JiShi International Advertising Co., Ltd., focusing on tech development and cross-border marketing respectively.
In the last two years, the company has pursued significant strategic expansions, including a 2024 partnership with Tencent Advertising to enhance programmatic ad capabilities and integrate JiShi's data assets with WeChat Mini Programs ecosystems. It completed a RMB 500 million funding round in early 2025 led by Hillhouse Capital, earmarked for AI marketing R&D and overseas market entry. Additionally, JiShi Media launched its "JiShi Cloud" SaaS platform in late 2024, offering real-time ad bidding and cross-platform attribution analytics, alongside the acquisition of a 60% stake in a Shanghai-based live commerce agency to bolster e-commerce services.