- Business
- Zeta Inc. Zeta Inc. (6031.T) operates as a Japan-based provider of AI-powered digital marketing and customer experience (CX) solutions, primarily serving e-commerce platforms through its ZETA CX platform; core offerings include ZETA SEARCH, an AI-optimized product search engine that enhances user search experiences via continuous algorithmic refinement and automation; ZETA AD, a transparent advertising engine that analyzes search queries to deliver psychologically targeted ads; ZETA RECOMMEND, a personalized recommendation engine leveraging artificial intelligence to predict user needs and boost conversions; ZETA VOICE, a multifaceted review engine supporting item ratings and free-text comments; ZETA ENGAGEMENT, a points-based loyalty program to foster customer retention and community activation; ZETA BASKET, a content tool promoting cross-selling through purchase combination suggestions to increase site navigation; ZETA HASHTAG, an AI-driven service extracting relevant keywords from product descriptions and reviews; ZETA GEO, a generative engine optimization service tailoring EC sites for AI search compatibility; and ZETA CLICK, a seamless online-offline integration solution bridging physical stores and digital commerce. Founded in 2005 and headquartered at 17F Sun Towers Center Building in Setagaya-ku, Tokyo, the company focuses on research, development, sales, maintenance, and support of AI technologies, intellectual property management, and big data analytics for marketing support, targeting primarily Japanese e-commerce operators with operations centered in Japan and approximately 73 employees. Formerly known as Scigineer Inc., it underwent a name change to Zeta Inc. and, most recently in 2025, announced the establishment of a wholly-owned subsidiary DELTA effective December 1 to pursue investments in growth-oriented digital marketing firms, alongside expanding the business purpose and renaming an existing consolidated subsidiary to diversify its portfolio and drive sustainable group expansion.