- Business
- Anhui Jiuhuashan Tourism Development Co., Ltd. (603199.SS) engages primarily in the development and operation of tourism resources at Mount Jiuhua, a renowned Buddhist cultural and scenic site in Anhui Province, People's Republic of China; the company provides comprehensive tourism services including cable car and ropeway operations such as Tiantai Ropeway, Baisui Palace Cable Car, and Huatai Ropeway; hotel accommodations encompassing Dongya Hotel, Julong Hotel, Xifeng Mountain Hotel, Grand Jiuhua Hotel, Central Hotel, and Dongya Hotel renovated to four-star standards in 2015 along with the five-star Ping Tian Half Island Hotel featuring guest rooms, dining, conference facilities, and wellness amenities like yoga and fitness centers; passenger transport and sightseeing services through Jiuhuashan Tourist Passenger Transport Company including visitor shuttles and chartered buses; travel agency operations via Jiuhuashan China Travel, Jiuhuashan International Travel Service, and Chizhou Jiu Tour; and an online tourism platform through Jiuhua Online E-commerce Co., Ltd., covering food, lodging, transportation, sightseeing, shopping, and entertainment for domestic and international visitors. Founded in 2000 and headquartered in Chizhou, Anhui Province, the company dominates the local Jiuhuashan tourism market as a leading enterprise in Chizhou City and a key player in Anhui's tourism industry, with operations centered in the Jiuhuashan Scenic Area and aligned with China's tourism infrastructure growth. In recent developments, the company reports steady revenue growth across its segments—hotels at 31%, cable cars at 38%, passenger transport at 21%, and travel agencies at 8%—with projected 2024 operating revenue of RMB 764 million driven by rising tourist numbers and improved external transportation; its major shareholder plans a RMB 500 million private placement for regional tourism complex project construction to expand capacity; and in May 2025, it announced and approved a private placement of common shares, reflecting ongoing strategic financing for business enhancements.