- Business
- Aimer Co., Ltd. (603511.SS) engages in the research, development, production, sales, and brand operation of high-quality intimate apparel and accessories for men, women, and children primarily in China with international expansion; its core products include bras, underwear, thermal clothing, homewear, sportswear, swimwear, socks, shapewear, sleepwear, and related personal clothing supplies across brands such as Aimer, Aimer Men, Aimer Kids, LA Clover, imi's, MODELAB, Aimer Health, Lankavin, Huxi, BODYWILD, and AimerArt. The company, founded in 1981 (with brand establishment noted around 1993) and headquartered in Buildings 218 and 219, Lize Zhongyuan, Wangjing Development Zone, Chaoyang District, Beijing, China, operates over 8,000 employees and maintains a second headquarters, Aimu Fenhu Building, in Suzhou opened in October 2024; it primarily serves domestic markets through a network of brand collection stores (AIMER+), single-brand specialty stores, and flagship stores in shopping centers, department stores, and outlets, while targeting overseas consumers in Southeast Asia, the Middle East, and Australia. Recent strategic shifts include terminating operations of the Huxi (乎兮) sub-brand in June 2025 to focus on core high-end positioning amid competition from wireless bra entrants like Ubras, launching designer product line AIMER·CHUANG with pricing at 300-700 yuan emphasizing trendy innovation, introducing a sea otter mascot for seaweed fiber sleepwear, planning Aimer Flagship Stores combining men's and women's products in large-scale premium locations, elevating online channel revenue share toward over 30% via platforms like Tmall, JD, Douyin, and WeChat mini-stores, and accelerating global expansion with stores in Singapore (6 locations), Dubai (20%+ growth targeting multi-million scale), Vietnam (factory starting 2026 with 139.77% investment increase), Cambodia, and Australia (Sydney flagship in October 2025), aiming for about 50 overseas stores in three years.