- Business
- Jiajiayue Group Co., Ltd. (603708.SS) operates a chain of supermarkets and hypermarkets across China, primarily in Shandong Province including Weihai, Yantai, Qingdao, Laiwu, Jinan, Linyi, and Zibo; the company offers a wide range of products such as cosmetics, maternal and infant supplies, food and beverages, grain and oil, fresh food, daily necessities, home cleaning products, local specialty products, apparel, appliances, household products, and communication equipment, supported by integrated regional logistics, modern agricultural production bases, and food processing industry chains. Founded in 1981 and headquartered in Weihai, Shandong Province, Jiajiayue Group functions as a subsidiary of Jiajiayue Holding Group Co., Ltd., which holds a majority stake, and maintains a workforce of approximately 19,422 employees while employing multiple business formats with overall strategy emphasizing format differentiation and interconnection alongside provincial network layout for regional intensive coverage and urban-rural integration. In recent developments, the company has accelerated store restructuring and upgrades since November 2024 to enhance commodity quality, service standards, and loss reduction in operations outside its core provinces; it collaborated with PepsiCo and the China Foundation for Rural Development on August 25, 2024, for a donation and purchase intention signing initiative; and reported earnings for the first quarter ended March 31, 2025, alongside full-year 2024 results showing business segment sales of RMB 16.85 billion and total China revenues of RMB 18.26 billion.