- Business
- MS&Consulting Co., Ltd. is a Japan-based marketing research and management consulting company primarily engaged in enhancing customer satisfaction (CS) and employee satisfaction (ES) through mystery shopping research and related consulting services. The company operates mainly in the service sector, including restaurants, retail shops, cosmetics, hospitality, and banking industries. Its main products and services include mystery shopping research (MSR) which provides detailed reports featuring comparative analysis, numerical data, gap analysis, and trend analysis of stores; service team diagnosis services assessing employee satisfaction based on leadership, team performance, culture, and staff independence; and consulting and training services offering the HERB program designed to improve service quality from the ground up based on MSR and employee survey results. The company also offers digital tools and training programs such as MS Navi app, DX support, Tenpoket and Retail_tenpoket cloud services, tenpoket talk, SV Navi, customer satisfaction (CS) and e-commerce (EC) training videos, and overseas store support services.
Founded in 2008 and headquartered in Tokyo, Japan, MS&Consulting Co., Ltd. has expanded its geographic presence with the establishment of a subsidiary in Thailand. The company is listed on the Tokyo Stock Exchange under the ticker 6555.T. Recent major changes include strategic shareholding developments, such as significant stake acquisitions by entities like KDDI Corporation and Wiz, reflecting growing investor confidence. Financially, the company reported improved earnings in the first half of fiscal 2025, with rising revenues and a shift from losses to net profits, demonstrating operational progress. Additionally, MS&Consulting has continuously enhanced its digital and consulting service offerings, expanding cloud-based tools and support to meet evolving client needs in the retail and service industries.
Overall, MS&Consulting Co., Ltd. sustains its business focus on the Japanese market with an emphasis on research-driven service improvement, leveraging extensive mystery shopping data and employee assessment analytics combined with tailored consulting solutions to drive medium- to long-term business growth for its clients in various service-oriented sectors. The company's combination of data science, customer contact theory, and digital transformation support positions it as a key partner for service businesses seeking to improve customer and employee experiences comprehensively.
This description reflects the latest business operations and strategic changes up to 2025 based on publicly available sources.