- Business
- Cube Co., Ltd. (7112.T) engages in the planning, manufacturing, wholesaling, retailing, and sale of golf-related apparel and accessories primarily under the MARK & LONA and HORN GARMENT brands; core products include casual golf wear such as polos, tops, knits, shirts, bottoms, outerwear, shoes, golf bags, and lifestyle items like travel cases, with collections encompassing GENERAL for luxury golf goods, CODE for high-end sportswear, T-LINE for functional essentials, DST for travel-oriented apparel, and FER for multi-purpose casual wear blending golf and surf influences; the company also undertakes brand consulting, graphic and web production, licensing, and import/export activities. Founded in 1994 and headquartered in Akasaka Tameike Tower, Minato-ku, Tokyo, Japan, Cube operates domestically through directly managed retail stores (including flagship locations at Ginza Six, Aoyama, Hankyu Umeda, and Daimaru Shinsaibashi), domestic e-commerce, and wholesale channels; internationally, it focuses on South Korea wholesale, overseas e-commerce, and wholesale expansions in regions including Taiwan, ASEAN countries (Indonesia, Vietnam), USA, Italy, China, Hong Kong, and Europe, targeting affluent golf enthusiasts and leveraging OMO strategies, pop-up stores, and global marketing via KOLs and influencers. Recent developments include accelerated store expansions with new permanent outlets and pop-ups at Gotemba Premium Outlets and department stores in 2024 to capture inbound tourism demand; establishment of a joint venture in China for specialty store launches starting April 2025 in Beijing alongside production and logistics optimizations using local partners to enhance gross margins; planned openings in Singapore, Taichung (Taiwan), and Vietnam in 2025; brand collaborations such as with South Korean girl group VVUP for exclusive items and introduction of a female brand ambassador; workforce growth to 94 employees supporting royal customer initiatives that drove June 2024 same-store sales up 114% year-over-year despite summer heat impacts; and upward revisions to FY12/25 forecasts projecting net sales of JPY 5.2 billion (+6.9% YoY) amid a shift toward higher D2C ratios (57.8%) and overseas sales stabilization post-COVID golf boom.