- Business
- LIFENET INSURANCE COMPANY (7157.T), headquartered at the 8th floor of Nibancho Center Building in Chiyoda-ku, Tokyo, Japan, and founded in 2006, operates as Japan's leading online life insurer, offering customer-oriented individual and group credit life insurance products sold directly through the internet; core offerings include term life insurance such as Kazoku and term cancer insurance, whole-life and term medical insurance including Jibun series and Jibun Z for men and women, long-term disability insurance like Hataraku-Hito 3, cancer insurance including Double Yell, women's insurance, dementia insurance "be" co-developed with Eisai, and group credit life (GCL) insurance attached to housing loans. The company serves individual policyholders and mortgage borrowers primarily in Japan, with policies-in-force exceeding 659,000 for individuals and annualized premiums of JPY 35.8 billion as of September 2025, emphasizing sincere, easy-to-understand, affordable, and convenient services via digital platforms including 24/7 online claims, AI support, and LINE consultations. LIFENET MIRAI Inc., a wholly-owned subsidiary established in 2021, handles insurance agency business. Recent developments include a November 2025 business alliance with Kyoto Shinkin Bank for GCL underwriting starting July 2026, marking the first partnership outside existing groups and targeting non-linear GCL growth; October 2025 launches of term medical products Jibun Z and Jibun Z for Women alongside a new term cancer insurance in December 2025 to replace whole-life offerings; a November 2025 head office relocation within Chiyoda-ku; rebranding and tech enhancements like voice AI and same-day claims payments in 2025; acquisition of shares in Advance Create Co., Ltd. in September 2025; April 2024 launch of dementia insurance "be"; and a May 2025 mid-term business plan aiming for JPY 200-240 billion comprehensive equity by fiscal 2028 through individual life regrowth, GCL expansion, and priority areas in technology, rebranding, and embedded insurance.