- Business
- HYOJITO Co., Ltd. engages primarily in advertising services, specializing in the installation and operation of guide maps with advertisements at railway stations, tram stops, municipal offices, police stations, and driver's license centers nationwide in Japan; it also operates a general advertising agency handling traffic advertisements, outdoor media, mass media including television, radio, newspapers, and magazines, as well as signboard planning, design, and construction. The company's core Navita business provides joint advertisements on self-developed peripheral guide maps, such as station Navita at over 2,400 locations, City Navita in municipal buildings, and specialized products like Jinja Navita for shrines and disaster prevention signage including tsunami evacuation maps; additional offerings encompass digital solutions like the e-Navita spot information search site and nationwide subway navigation apps, alongside Ad Promotion and Sign segments targeting public facilities, hospitals, and community safety initiatives. Founded in 1967 and headquartered in Nagoya, Japan, HYOJITO operates exclusively within the Japanese market, serving advertisers, local governments, and railway companies through its network of 443 employees. In recent developments, the company acquired Aiseisha Co., Ltd. in October 2024 to expand its capabilities; it continues strong growth in the Navita and Ad Promotion segments, as evidenced by revenue increases reported in fiscal 2025, and participates in exhibitions such as Municipal and Public Week 2025 to showcase disaster response advancements.