- Business
- Net Protections Holdings, Inc. (7383.T) operates as a holding company primarily engaged in providing buy now, pay later (BNPL) payment solutions and settlement services in Japan and internationally; its core offerings through subsidiary Net Protections, Inc. include B2C e-commerce BNPL services such as NP Atobarai (pay-after-delivery without membership or credit card), NP Atobarai air (for on-site services like utilities and housekeeping), and atone (smartphone-based cardless BNPL for online and in-store purchases with point rewards via NP Point Club and atone shops); B2B BNPL service NP Kakebarai (handling credit screening, invoicing, collections, and bad debt risk); overseas BNPL services AFTEE in Taiwan and Vietnam; and related services like credit card payments and lending through NP Finance, Inc. Founded in July 2018 and headquartered at Sumitomo Fudosan Kojimachi First Building in Chiyoda-ku, Tokyo, the company serves e-commerce platforms, merchants, corporations, and consumers across Japan with additional offices in Kyoto, Osaka, Fukuoka, Nagoya, Matsuyama, and overseas subsidiaries in Taipei and Ho Chi Minh City. Recent developments encompass the April 2024 establishment of subsidiary NP Finance, Inc. for online lending including NP Handy Lending; November 2025 opening of an Osaka office; launches of NP Atobarai air as a white-label solution with Osaka Gas Finance and atone Pay in 10 days on platforms like Qoo10 and coconala; partnerships with NTT DATA, Kyushu Card, Recruit, Salesforce AppExchange, EC-CUBE, Sendo in Vietnam, Shimamura, Japannet Takata, Hyakugo Bank, and China Bank; NP Kakebarai credit card payment volumes surpassing JPY 100 million monthly; and business matching initiatives with regional banks.