- Business
- Xiaomi Corporation, an investment holding entity, delivers a comprehensive array of consumer electronics, software, and internet services across Mainland China, India, Europe, and numerous international markets. The company strategically operates through core business segments including Smartphones, IoT and Lifestyle Products, Internet Services, and a burgeoning Smart Electric Vehicle (EV) and Other New Initiatives division. Its Smartphones segment focuses on developing and marketing popular series such as Mi, Redmi, and POCO, powered by its proprietary HyperOS operating system. The IoT and Lifestyle Products segment offers a wide range of smart devices, including smart TVs, laptops, smart bands, watches, AI speakers, routers, and an extensive collection of smart home appliances like vacuum cleaners and kitchen equipment. Through its Internet Services, Xiaomi provides advertising and value-added services, alongside online gaming, mobile applications, content integration, fintech, and virtual banking solutions. The Smart EV and Other New Initiatives segment encompasses its entry into the electric vehicle market, notably with models like the SU7 sedan and the planned YU7. Beyond these primary areas, the company also engages in hardware repair services, wholesale and retail distribution of its products and those from ecosystem partners, and extensive research and development in computer software and information technology. Furthermore, its activities extend to property management, commercial factoring, e-commerce, market research, and investment consulting. Founded in April 2010 and headquartered in Beijing, the People's Republic of China, Xiaomi has cemented its position as a top-three global smartphone vendor and has built one of the world's leading consumer AIoT platforms. Its unique value proposition centers on delivering innovative, high-quality technology at accessible prices, fueled by a "Human × Car × Home" smart ecosystem strategy.