- Business
- New Oriental Education & Technology Group Inc. is a leading provider of diversified educational programs, services, and products throughout the People's Republic of China, operating under the established New Oriental brand. Since its founding in 1993 and headquartered in Beijing, the company has strategically evolved its offerings, particularly after significant shifts in regulatory policy. The company's operations span several key segments. It delivers educational services and test preparation courses, including offerings for language proficiency exams essential for study in the United States, Commonwealth countries, and within China. This core business also encompasses domestic test preparation for adults and university students, as well as non-academic tutoring courses. In response to market dynamics, New Oriental has successfully expanded into new educational initiatives such as intelligent learning systems and devices, providing a digital learning experience for students. A notable strategic pivot involves its subsidiary, East Buy Holding Limited (formerly Koolearn Technology Holding Limited), which has transformed into a thriving live-streaming e-commerce platform. This segment primarily focuses on selling private-label agricultural and other curated products, leveraging engaging cultural content and the presentation skills of former educators. Additionally, New Oriental provides comprehensive overseas study consulting services, guiding students through application processes, college and career counseling, and assistance with immigration. The company also develops and distributes educational materials. Most recently, New Oriental has been growing its educational tourism business, offering research tours and camps both domestically and internationally for various age groups. As of August 31, 2024, New Oriental operated a network of 1,089 schools and learning centers.The New Oriental Education & Technology Group Inc. delivers a comprehensive array of private educational programs, various services, and related products across the People's Republic of China, all under its prominent "New Oriental" identity. Established in Beijing in 1993, the enterprise has skillfully navigated evolving market landscapes and regulatory adjustments. The company's operations are divided into distinct areas. It provides educational services and comprehensive test preparation, assisting students with language and entrance examinations required by institutions in the United States, Commonwealth nations, and domestically. This foundational segment also includes specialized domestic test preparation for adults and university students, alongside non-academic supplementary courses. Adapting to recent shifts, New Oriental has innovated with new educational ventures, such as intelligent learning systems and digital devices, designed to offer enhanced learning experiences. A significant strategic diversification involves its subsidiary, East Buy Holding Limited (previously known as Koolearn Technology Holding Limited), which has successfully transitioned into a prominent live-streaming e-commerce platform. This division specializes in the sale of private-label agricultural and other curated goods, effectively utilizing engaging cultural narratives and the communication talents of its former teaching staff. Furthermore, the company offers extensive overseas study consulting, guiding individuals through the application and admissions journey, providing college and career advice, and assisting with visa and housing arrangements. The development and distribution of educational content also remain a key part of its portfolio. More recently, New Oriental has expanded into educational tourism, organizing immersive tours and camps for diverse age groups within China and abroad. As of August 31, 2024, the company maintained an extensive infrastructure of 1,089 schools and learning centers.