- Business
- Pou Chen Corporation (9904.TW) is a Taiwan-based industrial holding company primarily engaged in the manufacturing and supply of branded athletic and casual footwear as the world's largest OEM/ODM provider for international brands including Nike, adidas, Asics, New Balance, Salomon, and Timberland; it also produces sports apparel through its investment in Eagle Nice (International) Holdings Ltd., sports accessories such as bags, backpacks, luggage, and travel gear via Prosperous Industrial (Holdings) Ltd., and related shoe materials, soles, and components via a vertically integrated supply chain. The company operates through key subsidiaries Yue Yuen Industrial (Holdings) Ltd., in which it holds approximately 51% ownership, and Pou Sheng International (Holdings) Ltd., focusing on footwear production, brand licensing, and sportswear retail across an extensive network primarily in Greater China. Founded in September 1969 and headquartered at No. 600, Section 4, Taiwan Boulevard, Xitun District, Taichung City, Taiwan, Pou Chen maintains production facilities in China, Indonesia, Vietnam, the United States, and Mexico to serve global markets.
In recent developments, Pou Chen's Vietnam subsidiary Pou Phong Vietnam Company Ltd. expanded operations in 2024 to manufacture complete footwear, including 3.6 million pairs of shoes and shoe uppers annually, with the new segment commencing trial production in August-October 2024 and full operations from November 2024, while ceasing production of shoe materials and molds to streamline focus. The group continues to report consolidated monthly sales, such as NTD 19.4 billion for September 2025 and NTD 188.6 billion for January-September 2025, reflecting ongoing operational scale amid market challenges, with Yue Yuen and Pou Sheng contributing significantly through their USD and RMB-denominated revenues. Earlier strategic moves include pursuits of privatization for retail assets like Pou Sheng to enhance flexibility amid e-commerce shifts, alongside sustained investments in R&D centers and production optimization across Asia.